Presented by an Egyptian designer, Nada Hassan, Earthenwater sought to revive one of humanity's most ingenious and enduring traditions: using earthenware clay pots to naturally filter, mineralize, alkalize, and cool water.
The design reflected a sense of nostalgia, as Nada Hassan aspired to achieve clean and sustainable living while embracing elegant, purposeful design. Her goal was to reimagine this traditional, tactile object as a vessel for age-old techniques.
Amidst the challenges of modern mass production—where plastic, chemicals, and cost-cutting frequently jeopardize water quality—the act of storing water in plastic can introduce contaminants into our bodies and harm the planet.