Designed by Egyptian product and industrial designer, The MOOY Collection drew inspiration from the Egyptian hieroglyph representing water ripples, beautifully merging past and present while embodying a commitment to socially and environmentally responsible design.
Byblos, a leading studio dedicated to sustainability and material innovation, transformed papyrus plants from the banks of the Nile into a versatile, plant-based biomaterial. This innovative solution not only offered a sustainable alternative to traditional materials like wood, stone, and marble but also plays a vital role in preserving the papyrus plant, which is at risk of extinction.
Characterized by exceptional strength and durability, Byblos is ideal for a variety of applications, ranging from furniture to architectural elements. Through this initiative, the designer expanded the possibilities of eco-conscious design while honoring the rich heritage of ancient Egypt, blending modern luxury with traditional symbolism.