The pandemic has driven tourists to reconsider what they look for in a typical resort experience. Now more than ever, there is a need and craving for an authentic localized and intuitive experience, combined with low touch, high tech amenities. These contactless creature comforts of the future, are of the utmost importance for hospitality designers of the future.
The concept of Morox reimagines culture, within the context of nature without any of the typical pastiche references. All too often Morocco, along with the majority of the Middle East, is misrepresented by cultural clichés. Hospitality projects going forward must rebrand the region and convey authentic narratives, through highly considered conceptual thinking.
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