For over 100 years, Ideal Standard has guided the evolution of the bathroom into the luxurious havens they are today.
At this British brand, a governing belief that people should be able to inhabit their version of an ideal bathroom has ensured that the company constantly pushes boundaries – both creative and technological – to provide innovative bathroom solutions across Europe, Middle East and Africa.
As the bathroom evolves from a functional to a living space, Ideal Standard nurtures the tastes of the design community and consumers with its ever-expanding portfolio of quality, ergonomic bathroom fittings. Available across a vast berth of styles, sizes and budgets, the Ideal Standard catalogue responds to an individualised approach to bathroom design rather than conforming to the ‘one size fits all’ business model.
The brand’s unique perspective on people allows it to help customers make best use of their space. This is achieved through a balanced approach to the key pillars of bathroom design - safety, practicality, cleanliness, aesthetic pleasure, comfort and psychological wellbeing.
The choice of architects and designers across high profile, demanding environments - that include hospitals, sports stadiums, iconic buildings, landmark hotels and public facilities - Ideal Standard has developed category-defining innovations. Their Ceramic Disc cartridge put an end to dripping taps, while the Click and Ideal Blue technologies are designed specifically to conserve precious water and energy resources.
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Pratyush Sarup, a Dubai-based Consulting Editor and Journalist specialising in architecture, design and art, is one of the most regarded analytical authorities on design in the Middle East. Follow him on Instagram @pratyush.sarup.
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