Giulio Cappellini, world-renowned designer and owner of the eponymous Milan-based brands reflects on the growth of the design market in the Middle East and why his brand will present itself at the inaugural edition of Downtown Design.
Q. As owner of one of the most famous Italian design brands in the world, what are your thoughts on design brands in the Middle East and what success has Cappellini had in establishing itself here?
A. I think that the Middle East market is growing for design companies. The market is becoming interesting, not only for residential, but also for contract. More and more bars, lounges, restaurants, hotels and offices are becoming modern and furnished with high quality contemporary products. The end consumers now travel a lot and they are becoming confident with contemporary design.
Q. Why did you decide to participate in Downtown Design?
A. Downtown Design is very important to be included in to show products to architects, interior decorators and end consumers. In a one-day visit, they can see the best of contemporary production. It is really a great event from a promotional and commercial point of view.
Q. What benefit do you see by attending and what do you see Cappellini achieving by participating?
A. Cappellini is well-known by architects, but by participating in Downtown Design we can reach new potential customers and we can show our products, our image and our identity.
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