Iconic Italy

With Italy's first official participation in Downtown Design as the Italian Luxury Interiors Pavilion, we pay tribute to the brands that add that quintessential Italian sophistication to this year’s show:  

Italian Luxury Interiors

For the first time at Downtown Design, the Italian Trade Agency (ITA) will present a selection of luxury artisanal brands within a large 700sqm area dedicated to showcasing craft, techniques, materials and products that characterize Italian design. Visitors will be able to explore the uniquely designed pavilion to discover furniture, lighting, floor and wallcoverings, as well as a diverse range of home accessories from home scents to linens.

Lema

In 1970, Lema was the first Italian company that both designed and manufactured their own products – taking charge of the entire production cycle from the arrival of raw materials to packing the finished product. Love for detail and quality defines Lema’s discreet vision and 40 years on, the brand still believes in retaining this sense of control. Lema today, has evolved into a business that provides a complete furniture range that currently consists of chairs, sofas, tables, storage, beds and accessories. 

Gufram

Gufram is a handcraft workshop based in Italy established in 1966. The brand is known to represent the explosive, unconventional forces of Italian radical design with their unique concepts, aesthetics, code and style. Gufram creates seating and accessories that have shaped the history of design. Today you can find their designs at museums and homes around the world.

Iconic pieces include Bocca (a sofa shaped as a pair of lips) and the unconventional, huge grass stemmed Pratone seat. Gufram’s palpable sense of irony is part of its DNA – something that is celebrated through all their design collaborations, and loved by their many loyal customers around the world.

Kartell

Founded in 1949 by Giulio Castelli, Kartell is one of the leading symbols of Italian design around the world. Theirs is a success story told through an incredible series of products – furniture, furnishings, lighting, home accessories – that have become part of the domestic landscape, and become contemporary design icons. Kartell now has over 130 single-brand flagship stores, 250 shop-in-shops and 2500 retailers in over 130 countries.

Moroso

Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952. Today the company is helmed by the second generation of the Moroso family- Roberto, the CEO, and Patrizia, the Art Director, and is an example of how small Italian artisan-owner companies can evolve. Moroso has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well.’ The brand has been farsighted, daring and has cleverly combined craftsmanship and tailoring with industrial processing techniques to create unique products that draw on the worlds of industrial design, contemporary art and fashion.

Antoniolupi Design

Antoniolupi is a Tuscany-based company that for over sixty years has distinguished itself in Italian and international markets as the go-to brand for high-end bathrooms. The brand invests heavily in technology, design and innovation and tries to enhance their creativity by collaborating with architects from around the world. They work closely with their clients to create customizable solutions for both commercial and residential clients.

To discover brands bearing the 'Made in Italy' marque, click here to register