How will the lifting of sanctions in Iran impact the design industry?

Home to the world’s largest untapped gas reserves and fourth-biggest oil reserves with a total value of $370 billion, with a population of 77million consumers that have been cut off from the world, - Iran represents the Middle East’s new trade frontier for international brands, who are poised to act the moment sanctions are lifted. But what will be the impact of this?

Downtown Design talks to Tehran-born designer Taher Asad-Bakhtiari, about his insights on the Iranian consumer at home and abroad.

Western Companies Look to Iran Opening for New Business