Jotun, the region’s leading paint manufacturer, has announced the launch of the 2015 Lady Design Collection featuring two innovations and six new designs. Interior paints can add colour and style to any home, but Jotun’s latest additions to the 2015 Lady Design Collection of innovations and wall designs take interior décor to a whole new level of elegance and art.
The Norwegian brand for high quality paints Jotun, exhibiting at Downtown Design 2015, introduces 2015 Lady Design Collection which has been carefully crafted by Jotun’s leading style experts and R&D team together with the help of acclaimed Egyptian interior designer Mona Hussein to bring together distinct inspirations for how homes could appear with Lady Design.
Claudio Iurilli, Regional Marketing Director, Jotun Middle East, India and Africa, commented on the latest additions to the collection saying: “The new Lady Design collections were introduced to give our customers more options to create a luxurious space that echoes their individual taste using paint. We wanted to offer a better mix of classical and modern textures keeping in mind the colours and patterns that radiate sophistication and charm.”
‘Romano’ stems from historic influences that let customers rebuild the great walls of every generation in their home. Romano captures the mix of strength and style of traditional Italian culture. With 20 raw and earthy colours that reflect natural stones, walls can resemble aged stone or romantic Venetian textured patterns.
The ‘Diamonds’ innovation transcends a dream where fairytales come to life. Walls sparkle and shine with ruby red and wedding dress white diamonds covering the surface. A room can open a door to a world of wonder with magnificence.
Along with the two innovations, six new beautiful design options can transform any home - be it simple or exquisite - into a dream destination of colour, texture, glamour and luxury.
‘No Trace’is inspired by a forest where the rays of sunlight seep through the tree trunks. The design gives the feeling of being lost in tranquility between the trees and is part of the Natural design innovation.
Timelessness and strength are two pillars that are significant to the Historic collection. Jotun designed ‘Time Craft’ which resembles the elegance and craft of the Travertino stone.
‘Desert Sky’ensures that nothing interferes with the beauty and brightness of the stars; this latest design is part of the Elegance series and acts as a shimmering backdrop to any room.
An ‘Ocean Rush’ is a mix of turquoise shades with white to represent beach shores - a place of serenity and bliss. The latest addition to the Oceanic series inspires waves of admiration.
For those that constantly seek change, Jotun introduced ‘Day Dream’ to the Galleria collection. The blue and purple glisten and reflect different tones depending on the perspective, leaving a person feeling like they are dreaming.
Jotun’s new ‘Grey Scale’ design conveys modernity and simplicity. As part of the Modern series, the paint resembles raw, untouched cement creating a space that is edgy and bold.
Lady Design paints beautifully combine art, craft and style. Its initial launch in 2013 enabled homeowners and designers alike to channel their inner artisan and create a space that goes beyond traditional colour and print. For those who are willing to try this on their own, Lady Design paints come with a manual and step by step guide. The 2015 collection is now available at all Jotun retail outlets and leading partner stores.
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