Dance inspired product launch by exhibitor Bolon

Already known for their work with designers and architects such as Missoni, Paul Smith and Jean Nouvel, Bolon’s latest launch features a creative collaboration of a different, exciting kind –with acclaimed choreographer Alexander Ekman, whose modern interpretations of classic dance include projects with the Boston Ballet Company, the Sydney Ballet Company and Den Norske Opera & Ballet. The result of the collaboration between Bolon and Alexander is the groundbreaking short film “The Contradiction of Silence”. A playful piece of art filled with energy, joy and beauty, it sits at the conceptual centre of the new collection’s launch.