Dubai Eye’s Richard Dean orchestrated a lively discussion on original design and how this is perceived in the region. Tareq abuRoza from Sicis, Nader Fleihan from Louis Poulsen, Mouad Benmoussa from Gaggenau and Cristina Romelli Gervasoni from Downtown Design shared their insights with the region’s foremost architects, distributors, interior designers, developers, product designers and media representatives in a dynamic debate that lasted over 1,5 hour.
“We are proud to be part of Downtown Design, a great platform which recognizes and celebrates original design, and makes it accessible to Middle Eastern audiences. Gaggenau defines original pieces as being uncompromising, authentic and extraordinary. The 330-year brand is a pioneer of technological advancement and timeless design. One of the key factors for the lasting success comes from a unique collaboration and mutual understanding of designers and engineers.”
Mouad Benmoussa, Brand Manager, Gaggenau
“Producing the high-quality bespoke interiors of luxury hotels such as Al Burj Al Arab or Emirates Palace requires a unique vision, solid workmanship and strong collaboration between developers, architects, interior designers and global design brands. That to me is also key to producing original design.”
Tareq AbuRoza, Managing Director, ME
“Downtown Design provides us with a unique platform whereby quality brands become more visible and informative to their audience in the region. Here, the end user is able to learn how and why original pieces are made the way they are.”
Nader Fleihan, Regional Business Development Manager, Louis Poulsen Lighting