A new generation of leisure consumer has overthrown the design rules established to cater to their predecessors, the Millennials.
Given the long lead time for hospitality projects, hotel groups should start investing in the beliefs and values of their future clients, Generation Z. Paying attention to the generational differences between Millennials and Generation Z can help both hoteliers and designers deliver projects with longevity.
This Panel was chaired by Ben Thomas, Assistant Editor, Sleeper.
