Jaipur Rugs uses the traditional art form of handmade carpets as a tool to empower the vast network of artisans and weavers.
Jaipur Rugs, founded in 1978 by Nand Kishore Chaudhary with just two looms, has revolutionized the carpet industry by creating an entirely new business model. The family business works directly with artisans and empowering them and their communities with a sustainable livelihood. Today, the company has over 7000 looms and creates contemporary works of art by collaborating with creative talents capable of showcasing this traditional craft with a new vision.