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Amjad Al Hajj, an architect and clock designer, creates timepieces that reflect his unique perspective on design and time.

His journey began in 2003 with Mimar Models, an architectural model-making firm in Dubai, where his love for design blossomed. Inspired by his passion for art and craft, Amjad’s interest in clock design grew into a profound pursuit of capturing the essence of time.

In 2010, after years of research and experimentation, he introduced the “Perceptions of Time” collection, a heartfelt exploration of time through concrete and stainless steel. Each piece is a reflection of Amjad’s deep connection to the passage of time. Using Swiss movements to ensure unparalleled quality, Amjad’s timepieces are crafted to be more than just instruments—they are timeless treasures.

From the Signature Edition to The Collection and the monumental NAFFCO Clock Tower, each creation tells a story of dedication and artistry. The AA series, from the AA-001 to the AA-003, further showcases Amjad’s passion for blending architectural beauty with the art of horology.

Amjad’s clocks are not merely timekeepers; they are enduring pieces of art, designed to be cherished and to inspire a deeper appreciation of the fleeting moments they measur

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