The project ARCH – Advanced Research Ceramic Heritage invests in a strategy focused on the future, respecting, nonetheless, the legacy of the Valadares brand which embodies a centenial history.
Combining tradition with innovation and design, with 100% Portuguese production and a strong environmental component, ARCH aims to revolutionize the ceramic bathroom industry market with the development of new materials, as well as expanding the scope of Ceramics to new fields of application.
In 2014, the Valadares brand was integrated into the new company, ARCH, SA, with a new industrial project.
For the first time, Valadares assumes a tailor made product, taking advantage of its creative capacity and the flexibility of its industrial park.
The innovative capacity will allow the creation of new ceramic materials (Gresanit, HighCer, HighPor), and the creative approach to finishes and product design proposals.
"In 2014 a group of former staff and new investors decided to take the Valadares brand and give a second life to what was once the largest Portuguese ceramic manufacturer.
Forbes Magazine, October 2016 edition.
